Saad Belcaid: Autobiography

Who am I?

I'm Saad Belcaid. I'm 27, born to a Moroccan mother and an Italian father, and currently living in Limassol, Cyprus.

I've always had a rather peculiar relationship with my own mind.

As a child, I could stare at a wall and spend hours inventing entire kingdoms, characters, and stories. I didn't need much to entertain myself. My imagination could produce a whole world out of practically nothing.

That part of me never really went away.

I'm naturally introverted. I enjoy solitude, reading, long walks, music, and spending time with my own thoughts. Yet there's another side to me that's quite social. I can strike up a conversation with a complete stranger, make people laugh, and feel perfectly comfortable in a room full of people.

Both sides are genuine. I've never felt the need to choose between them.

How I got here

Before running businesses, I worked nightclub security.

It was an unusual education. You learn to read people, recognize tension, control your reactions, and make decisions when situations are less than pleasant.

Eventually, I taught myself automation and started freelancing on Upwork. I was learning how businesses worked, building systems, finding customers, and trying to make something of myself.

Then I lost my Upwork account.

That experience forced me to confront something I'd overlooked. I knew how to build systems, but I was still dependent on someone else's platform to bring me opportunities.

I started questioning the entire process.

Why was I spending so much effort trying to convince people to buy things? Why did the conventional sales process involve so many steps? How many of those steps actually caused a transaction, and how many existed simply because everyone else performed them?

I became interested in a much more fundamental question: what do people already want, and who can give it to them?

That investigation eventually became myoProcess, which I founded in 2023. Later came Sales Systems Mastery and Connector OS.

But business was only one part of the investigation.

How I think?

I'm fascinated by the mechanisms underneath things.

When I encounter a problem, my first instinct is to ask what I'm actually trying to solve, and why the problem exists in the first place.

Then I turn the question around. What would guarantee failure? What am I overlooking? Am I seeing the evidence, or merely collecting evidence that supports what I already believe?

I've spent years studying and practicing first-principles thinking, inversion, mental models, and the psychology of decision-making.

I also have an unusual relationship with opposites.

I believe in thinking over decades while executing with extraordinary urgency. I value solitude and human connection. Intuition and empirical evidence. Imagination and practical action.

I don't consider these contradictions that necessarily need to be eliminated. Often, the most interesting discoveries emerge from holding two apparently opposing ideas together long enough to understand what each reveals.

One thing I've learned is that imagination, however powerful, is insufficient on its own.

I can construct a beautiful theory about how a market works. I can reason through every possibility and convince myself that I've discovered something extraordinary.

But eventually, I have to touch the wall!

I have to meet reality, observe what actually happens, and accept the answer, even when it contradicts everything I expected.

The development of man

Outside business, one of my deepest interests is the development of the human being.

Carl Jung's work has had a profound influence on how I understand myself. Particularly his investigations into the unconscious, archetypes, the shadow, and individuation.

I've spent a great deal of time examining my own fears, contradictions, ambitions, and the parts of my character that are less comfortable to acknowledge.

One archetypal pattern I find particularly interesting is the Trickster.

The Trickster questions established rules, overturns expectations, and exposes the absurdity of things we've accepted without examination.

I recognize something of that pattern in my relationship with commerce. I enjoy investigating practices that entire industries treat as unquestionable, only to discover that some of them were never necessary in the first place.

But there's another figure I relate to: the Investigator.

The part of me that refuses to accept an attractive explanation without examining the evidence. The part that wants to know what is actually happening beneath the surface.

Imagination generates possibilities. Investigation tests them. Action brings something into the world.

And throughout all of this, I've become increasingly interested in consciousness itself.

What does it mean to understand your own motives? To recognize fear without being governed by it? To become aware of a pattern in your behavior and finally choose something different?

I've come to believe that a man can experience fear without allowing fear to possess him. That he can acknowledge his weaknesses without making them his identity. And that self-development requires much more than collecting knowledge about oneself.

It requires living differently.

What I'm doing now

Today, I spend much of my time building businesses, studying markets, reading psychology and philosophy, writing, and experimenting with artificial intelligence.

I'm especially interested in how AI changes our ability to understand markets, discover what people want, and build businesses around those discoveries.

I write because writing forces me to examine what I think I know.

Sometimes that means questioning a business practice. Sometimes it means investigating human behavior, consciousness, or an idea I encountered while reading Jung.

I'm interested in the relationship between the inner life of a person and what that person manages to build in the outer world.

I have no particular desire to become a motivational figure, and I don't believe I've arrived at some final understanding of anything.

There are still things I misunderstand. Ideas I hold today that I may abandon tomorrow. Parts of myself I'm only beginning to recognize.

That's part of what makes the investigation worthwhile. I intend to keep building, questioning, and finding out.